A 150,000-square-foot celebration of Shopify's global builder community.

To celebrate its global community of developers and partners, Shopify set out to create an event that reflected the creativity, craftsmanship, and ingenuity at the heart of its builder culture. Mantis was the design partner who helped shape and action the visual and spatial identity of the 150,000-square-foot experience, creating an environment that encouraged conversation, exploration, and connection while bringing Shopify's evolving craft-led design ethos into the physical world.

In close partnership with Shopify's world-class creative team, we developed a modular design system that balanced flexibility with bold visual impact. Inspired by the idea of connected thinking, we built a graphic language around intersecting dots and lines that became the foundation for the entire event identity.

From a scalable product booth system and monumental main stage to custom wayfinding, color-coded workshop spaces, and a retail experience for exclusive Shopify merchandise, every touchpoint was designed as part of one cohesive brand experience, proving that thoughtful design can scale without losing its sense of craft.