Google Cloud: Find Your Edge
Turning ordinary footage into Olympic performance insights for Team USA, powered by Google Cloud.
2026
- Product Design
- Web Design
Google Cloud partnered with Mantis to help bring the future of Olympic coaching to life, developing an AI-powered platform that transforms standard video footage into actionable performance insights for Team USA ahead of the Milano Cortina Olympics. Mantis led the creative vision for the experience, shaping the platform's overarching visual narrative and dashboard design to make complex performance data intuitive, engaging, and immediately useful for coaches and athletes.
Beyond the product itself, we also directed the creative for the public-facing case study, crafting the story of how AI can unlock new possibilities in elite athletic performance.
The Input
Every run starts with a single piece of footage. From there, Google Cloud extracts detailed performance data, revealing what happened in ways the eye alone can't see. [All video capture/motion graphics by Google partner Entropico]
Passive UI
We developed a lightweight UI approach that overlays performance data directly onto the footage, adding insight without losing sight of the run itself.
Establishing Confidence
Contextual labels communicate the certainty behind each measurement, helping coaches understand not just the data, but how much they can trust it.
Uncovering the Data
A single run contains a remarkable amount of information. Progressive layers keep the experience simple at a glance, with deeper detail available when athletes and coaches need it.
The Cork Ribbon
We designed the Cork Ribbon to give complex rotational data an intuitive visual form. The two-sided ribbon traces an athlete’s movement through the air, making every rotation immediately readable.
From Product to Story
We extended the product language into a public-facing web experience, recreating key interactions to show how Google Cloud turns a single piece of footage into a new understanding of performance, in collaboration with Feels Like.
By The Numbers
Social Reach
Digital Views
Impressions
Google Cloud: Find Your Edge
Core Credits
Google Cloud Team
Creative Lead
Mauricio Ruiz
Creative Technologist
Alexandre Dessaux
Production
Jenna Conlin
AI Product Designer
Noah Bassetti-Blum
Product Designer
Harrison Santos
Mantis Team
Creative & Design Direction
Adam Romano
Design Director
Jeff Kardos
Additional Credits
Motion Graphics & Content Production
Entropico
Product & Web Development
Feels Like
Awards
05/2026
Cannes Lions 2026
Data Visualization / Shortlist
2026
Cannes Lions 2026
Data Storytelling / Shortlist
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