
Plaid Effects '26
Bringing Plaid's digital-first brand to life for its first-ever in-person keynote
New York City
05/21/2026
- Experiential
- Event Production
- Keynote
- Interactive
- Projection Mapping
To launch its first-ever in-person keynote in 2026, Plaid partnered with Mantis and Entropico to transform the iconic Cipriani 25 Broadway into an immersive expression of the Plaid brand. Mantis designed the physical space and produced the event from the ground up, bringing Plaid's digital-first identity into the physical world at architectural scale.
Guests experienced the keynote from a custom-designed main stage, uncovered hidden fraud in an interactive UV detection game, and created one-of-a-kind spiral art prints using a larger-than-life custom Spirograph machine. Throughout the venue, projection-mapped brand visuals climbed the cathedral ceilings, bringing Entropico's motion work to life at architectural scale.
From concept through execution, Mantis led every aspect of the production, bringing Plaid's brand to life across every touchpoint.
Built to Hold the Room
An impactful stage designed to meet the scale of Cipriani’s iconic arches without competing with them.





Plaid, Put in Motion
A custom-built, oversized Spirograph turned Plaid’s visual language into something guests could create, play with, and take home.

History, Projected
We projection-mapped Plaid’s animated historical figures across Cipriani’s soaring architecture, extending the keynote content beyond the screen and into the building itself.


Reveal the Fraudster
We turned one of Plaid’s core offerings into a playful physical interaction, using UV light to uncover hidden fraud hiding in plain sight.

Plaid Effects '26
Core Credits
Plaid Team
Lead Event Marketer
MacKenzie Sands-Price
Creative Director
Gabbi Sanchez Mallona
Brand & Content
Cody Fisher
Head of Creative
Linda Eliasen
Senior Art Director
Melanie Eusebio
Creative Chief of Staff
Ellis Yu
Mantis Team
Executive Producer
Mark Evans
Creative & Design Directors
Jeff Kardos
Sallie Falls
3D Architect
Sallie Falls
Fabrication
The Factory NYC
Executive Creative Director
Adam Romano
Senior Producer
Sophie Kornick
Graphic Designers
Clubbed Form
Chris Thomas
Entropico Team
Executive Producer
Olivia Ravasio
Creative Director
Harri Dunwell
Motion Lead
Toby Garrow
Chief Creative Officer
Joey Hunter
Design Director
Tom Stone
Producers
Farah Jabir
Jameson Fahy
Up NextShopify DotDev '26










